What Happened to Lulu's Bakery & Cafe After Man v. Food? (San Antonio, TX)

Current status

Closed verified

As of September 2026, Lulu's Bakery & Cafe has closed — confirmed via sanantoniomag.com, February 4, 2022.

Primary source
sanantoniomag.com ·
Secondary source
Yelp ·

Last verified

What the source shows: San Antonio Magazine's February 2022 article states the bakery had already closed and describes the founder's son continuing the cinnamon-roll recipe at a different restaurant; a Yelp listing for the business separately carries a CLOSED label updated August 2026.

  • Season / episode Season 8, Episode 18
  • Original air date
  • Address 918 N Main Ave, San Antonio, TX 78212

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What happened after Man v. Food?

Lulu's Bakery & Cafe was the challenge restaurant in Man v. Food's San Antonio episode (Travel Channel, host Casey Webb, aired 2019-11-12), where Webb attempted the Cinnamon Roll Challenge: a 3-pound cinnamon roll glazed with two large scoops of homemade icing, per Wikipedia's episode list for the series. The 24-hour bakery and diner had operated in San Antonio for more than two decades and was known nationally for a roll recipe developed in 1992, according to San Antonio Magazine. San Antonio Magazine reported on February 4, 2022, that Lulu's had already closed, noting the bakery founder's son had begun selling the same cinnamon-roll recipe at his own restaurant, Green Vegetarian Cuisine, after customers kept asking for it. A Yelp listing for Lulu's Bakery & Cafe, at 918 N Main Ave, is marked "CLOSED," with the page showing an update dated August 2026.

Featured on Man v. Food

Season / episode
Season 8, Episode 18
Original air date
Episode title
What was featured
the 3-pound Cinnamon Roll Challenge
Role
Featured restaurant
Name on the broadcast
Lulu's Bakery & Cafe

Frequently asked questions

Is Lulu's Bakery & Cafe still open in 2026?

As of September 2026, Lulu's Bakery & Cafe has closed — confirmed via sanantoniomag.com, February 4, 2022.

What happened to Lulu's Bakery & Cafe after Man v. Food?

Lulu's Bakery & Cafe was the challenge restaurant in Man v. As of September 2026, Lulu's Bakery & Cafe has closed — confirmed via sanantoniomag.com, February 4, 2022.

Is Lulu's Bakery & Cafe permanently closed?

As of September 2026, Lulu's Bakery & Cafe has closed — confirmed via sanantoniomag.com, February 4, 2022. We publish a closure only with a dated source behind it, and we say plainly when it has not been independently confirmed.

Where is Lulu's Bakery & Cafe located?

918 N Main Ave, San Antonio, TX 78212. That is the address on the record as of September 7, 2026.

What season and episode of Man v. Food featured Lulu's Bakery & Cafe?

Season 8, Episode 18 of Man v. Food, first aired November 12, 2019.

Every status on this site carries a confidence label and a date, and names the source it rests on. Read the Editorial & Corrections Policy for what each label means and how quickly we act on corrections. The questions above are generated from this record's own published fields — we never publish a question we cannot answer from the data.

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Visit info

Address
918 N Main Ave, San Antonio, TX 78212
Venue type
bakery
Official website
None found

Businesses change fast. Always confirm directly with the restaurant — call ahead, or check its own current website or social media — before making plans around anything on this page.

Sources

  • Wikipedia — https://en.wikipedia.org/wiki/List_of_Man_v._Food_episodes
  • sanantoniomag.com — https://www.sanantoniomag.com/the-3-5-pound-lulus-cinnamon-roll-is-back/
  • Yelp — https://www.yelp.com/biz/lulus-bakery-and-cafe-san-antonio

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