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What Happened to The Vidella Hotel After The Hotel Inspector?

The Hotel Inspector, Season 10 Blackpool, North West England

Current status

Closed

As of October 2026, The Vidella Hotel has closed — confirmed via blackpoolgazette.co.uk, February 27, 2017.

What the source shows: The Blackpool Gazette reported in February 2017 that new landlord Neil Marshall had renamed the former Vidella on Dickson Road the Viagra Hotel (previous owners John Downer and Neil Williams), then Niagra by 31 March 2017, and on 9 June 2017 that the Niagra Hotel was shut with signs citing a leak and referring to new management. How we decide a status →

  • Episode Season 10, Episode 2
  • Aired
  • Address Dickson Road, Blackpool
  • Now called Viagra Hotel, then Niagra Hotel (2017)
  • Website No current website found

We have not confirmed map coordinates for this address yet.

What happened after The Hotel Inspector?

The Vidella Hotel in Blackpool featured in series 10, episode 2 of The Hotel Inspector (Channel 5), which aired 2014-02-13. According to Wikipedia's episode list, the hotel was run by two long-time friends, Neil and John, whose jokes on guests included bangers hidden in wardrobes and a pound coin glued to the reception floor. TVmaze's episode guide adds fake insects at breakfast to the list of pranks. Neither listing describes an outcome from presenter Alex Polizzi's visit.

In February 2017 the Blackpool Gazette (published 2017-02-27, updated 2017-03-01) reported that the hotel on Dickson Road had been renamed the Viagra Hotel by a landlord named Neil Marshall. The Gazette listed the previous owners as John Downer and Neil Williams, who had appeared with Alex Polizzi when the hotel was the Vidella. It reported that Blackpool council officials called the new name inappropriate for a family resort, and it quoted Marshall as saying the Vidella "had a bad name." The Gazette also reported that Marshall described the property as a budget hotel and said it needed to stand out. The Caterer, in an article dated 2017-02-28 by Katherine Price, reported that the hotel had 29 bedrooms and that Marshall said the old name had drawn guests expecting a more upscale location.

A Google Maps location search for the Vidella returned The Villa Hotel on Withnell Road, which is on a different street from the Dickson Road address in the 2017 coverage, so it has not been matched to this entry. No source dated after 2017 was found showing who runs the building now or under what name.

The Blackpool Gazette reported on 31 March 2017 that landlord Neil Marshall, who had renamed the former Vidella Hotel on Dickson Road the Viagra Hotel earlier that year, had changed the name again to Niagra following complaints and a letter from Blackpool Council. The Gazette said on 21 April 2017 that Marshall planned to come up with another name. In an article dated 9 June 2017, the Gazette reported that the Niagra Hotel was shut, with signs citing a major leak, and that signs at the hotel said it was under new management.

The episode The Hotel Inspector, Season 10

Aired
Title: The Vidella, Blackpool · What was featured: Blackpool hotel run by two friends known for pranks on guests

Synopsis (tvmaze.com) : Alex Polizzi visits the Blackpool hotel where she meets owners Neil and John who were best friends when they took over the hotel over a decade ago. They both love a joke and guests were greeted by bangers in the wardrobes, fake insects in the breakfasts and a pound coin stuck to the floor in reception.

Also in Season 10 The Hotel Inspector

Season 10: 6 of 8 still open

All 8 Season 10 episodes →

Before you go: Businesses change fast. Always confirm directly with the hotel — call ahead, or check its own current website or social media — before making plans around anything on this page.

Sources we checked 5 references

  1. Wikipedia https://en.wikipedia.org/wiki/List_of_The_Hotel_Inspector_episodes
  2. tvmaze.com https://www.tvmaze.com/shows/3130/the-hotel-inspector/episodeguide
  3. blackpoolgazette.co.uk https://www.blackpoolgazette.co.uk/news/mixed-views-on-blackpools-renamed-viagra-hotel-1148789
  4. thecaterer.com https://www.thecaterer.com/news/hotel/blackpool-hotel-controversially-rebrands-as-viagra-hotel
  5. blackpoolgazette.co.uk https://www.blackpoolgazette.co.uk/news/anger-as-leak-at-niagra-hotel-forces-it-shut-1112826
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Record thi-058 · checked by Cal Marchetti.